High-End Boutique Aparthotel for Sale in Vaucluse – Freehold and Business Assets – €5,050,000

Property Description

HIGH-END BOUTIQUE APARTHOTEL FOR SALE IN VAUCLUSE – FREEHOLD AND BUSINESS ASSETS – €5,050,000

COLLECTION GB SIGNATURE — CONFIDENTIAL OFF-MARKET SALE

In Vaucluse, near Avignon and at the heart of one of the most sought-after tourist destinations in the south of France, Collection GB Signature is offering for sale, on a strictly confidential basis, a high-end boutique aparthotel comprising two establishments operated under a single identity.

SALE PRICE: €5,050,000 INCLUDING AGENCY FEES — FREEHOLD AND BUSINESS ASSETS

This hospitality property has an intimate, premium positioning, combining boutique hospitality with the privacy of an apartment and associated services.

The establishment currently offers 14 apartments and furnished accommodations across a range of room, suite and apartment categories. This variety meets the needs of French and international guests seeking the independence of an apartment, the character of a discreet address and the services associated with a high-end stay.

A BOUTIQUE ADDRESS ON A HUMAN SCALE

Each of the two establishments has its own identity while contributing to a cohesive hospitality offering.

The architecture, living spaces, lounges, courtyards and outdoor areas, as well as the swimming pools, all contribute to the experience offered to guests.

The property favours an intimate atmosphere, distinct from standardised hotel conventions, with accommodation suited both to stays of a few nights and to longer getaways in Provence.

The establishment also has a spa area that currently houses a massage salon. This service complements the property’s high-end positioning and provides a good foundation for further developing its wellness offering.

AN ESTABLISHED HOTEL BUSINESS

The business is already operating and benefits from several booking and marketing channels serving French and international guests.

Performance in 2025 provides a clear picture of the business’s seasonality.

For the full year 2025, the average occupancy rate achieved was approximately 63%.

During the tourist season, from April to October, occupancy reached approximately 76%.

From November to March, it was around 44%.

These results confirm the establishment’s appeal during the main tourist months while indicating potential for growth in the low season.

A RECOGNISED TOURIST DESTINATION

The establishment is located in Vaucluse, near Avignon, in a Provençal town with very strong tourist appeal.

The destination attracts French and international visitors drawn by its heritage, culture, gastronomy, Provençal markets, antique dealers and, more broadly, the art of living in the south of France.

This location also provides access to the main tourist sites of Vaucluse and Provence.

Its geographical position is therefore one of the foundations of the business, allowing it to target leisure guests seeking a characterful place to stay for several days in the region.

SALE OF THE FREEHOLD AND BUSINESS ASSETS

The transaction includes both the freehold property and the business assets.

The purchaser therefore acquires a character property and an existing hotel business, including its organisation, clientele and various marketing channels.

This opportunity may suit a hospitality professional wishing to own the property, a private investor, a family office or a hotel group seeking a new location in a major tourist destination in the south of France.

The future owner may continue with the current positioning or develop a new strategy: strengthening direct bookings, developing the international clientele, optimising the low season, evolving the services or integrating the establishment into a hotel collection.

SEVERAL OPPORTUNITIES FOR DEVELOPMENT

In addition to the existing business, several avenues for development may be explored.

The creation of two additional accommodation units is under consideration. This possibility remains subject to technical studies and the necessary administrative and planning permissions.

Food and beverage is another potential area for development.

At present, the establishment mainly offers breakfast, along with occasional food services.

Developing a more structured food and beverage operation could provide an additional source of growth, serving both aparthotel guests and, depending on the concept chosen, external customers.

Any such development would of course need to be assessed for technical, regulatory and economic feasibility.

The spa area and its massage salon also provide a foundation for developing a more comprehensive wellness offering and enhancing the services available to guests.

Finally, the off-season occupancy rate points to further potential through a targeted commercial strategy focused on medium-term stays and international, business or event-related clientele.

KEY FEATURES OF THE OPPORTUNITY

High-end boutique aparthotelCollection GB SignatureSale of the freehold and business assetsSale price: €5,050,000 including agency feesTwo establishments operated under a single identity14 apartments and furnished accommodationsVarious room, suite and apartment categoriesAverage occupancy rate in 2025: approximately 63%Occupancy rate from April to October 2025: approximately 76%Occupancy rate from November to March 2025: approximately 44%Reception and breakfast areasLounges and communal areasCourtyards and outdoor areasSwimming poolsSpa area with massage salonFrench and international clienteleSeveral established booking and marketing channelsMajor tourist destination in VaucluseNear AvignonPotential to create two additional accommodation units, subject to the necessary permissionsPotential to develop a food and beverage operationPotential to develop the spa and wellness businessPotential to optimise operations during the low season
STRICTLY CONFIDENTIAL OFF-MARKET SALE

This sale is being conducted under a strictly confidential process.

To protect the business, its owners, staff and clientele, the exact town, address, trading name and any information that would directly identify the asset have deliberately been withheld from this presentation.

The full information pack is available only to qualified purchasers with financial capacity appropriate to the transaction value.

The precise location, financial and accounting information, detailed operating data and documents relating to the freehold and business assets will be provided after the purchaser’s project has been qualified and a confidentiality agreement and letter of intent have been signed.

SALE PRICE: €5,050,000 INCLUDING AGENCY FEES

Sale: freehold and business assets
Positioning: high-end boutique aparthotel
Current capacity: 14 apartments and accommodations
Annual occupancy rate in 2025: approximately 63%
In-season occupancy rate, April to October: approximately 76%
Location: Vaucluse, near Avignon
Marketing: confidential off-market
Collection GB Signature

CONTACT — COLLECTION GB SIGNATURE

For enquiries about this confidential opportunity, purchaser qualification or access to the information pack:
Jérôme GAUME, Property Adviser, Collection GB Signature — +33 6 73 then 49 65 77 — RSAC EI
Available 7 days a week. If unavailable, please send an SMS and you will be called back promptly.

If unavailable, you may also contact:
Audrey MULA, Director, GB Immobilier — +33 6 20 61 then 02 06

CO-AGENCY

We welcome co-agency enquiries for any qualified purchaser, subject to strict compliance with the confidentiality of the transaction and the process in place.

File no. GVCO — Mandate no. 8366

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